The bestsellers are from authors like Ashwin Sanghi, Ravi Subramaniam , Amish Tripathi etc…I have rad books from all the three. At least I have tried to (I just could not complete reading Chanakya’s Chant. It was unsufferable). While Amish is certainly an imaginative writer and gripping too, I found the other two as actually substandard writers. They may have good ideas. I will not trivialize their idea of the book but the way of writing in Ashwin Sanghi’s Chanakya’s Chant and Ravi Subramaniam’s If God was a Banker have really trivial writing style. There is no coherence in where the characters are – location and time wise and in the way they speak their sentences.
I am delighted to see that Indian Publishing is seeing such light interesting reads and is reinventing the market for Indian English Writers. However, I hate to see the mediocre quality of the work. There definitely should be an emergence and even if not selling million copies Indian audiences should have a book which captures their imagination and is of a good quality at the same time.