This is one article I wrote while I was getting bored writing a code for my assignment.
There is much talk about “Rural Entrepreneurship” in today’s Indian economic scenario. The basic reason behind this is that although there has been an appreciable growth of the economy as a whole, the disparity in the economic developments in the urban and rural areas is strikingly contrasting. Huge investments of the multinational companies seeking to set a firm foot in the Indian growing environment, least affect the rural development. Same is the case with the big and small IT ventures which are thriving alike but are contributing nothing in terms of rural empowerment.
The major obstructions in the ways of advancement are energy, infrastructure, education and communication. We have relied a lot on the government for development and have seen it making only slow advances over the years. The best solution would be entrepreneurs coming forward and taking initiatives not only because it will be beneficial for the country but also because there is a lot of potential for growth trapped in rural entrepreneurship for almost all kind of advances. There is a need to transcend the notion of mutual exclusivity of technology and agriculture. There is a need to give up the myopic vision and look for options which are yet unexplored and have a lot of market value if unleashed via a proper medium.
It seems that people have already sensed this pulse and are taking steps in this direction. A suitable example would be of Dr. Anand Karve’s Appropriate Rural Technology Institute (ARTI) where he converts the sugarcane leaves, generally thrown away or burned after harvest, into fuel. This not only produces cheaper fuel from waste but also earns some additional money for the villagers. Then there is ITC’s e-choupal initiative which combines the information technology with agriculture and Reliance’s concept of retail marketing Reliance fresh which markets the fresh produce from villages to the market using appropriate marketing techniques. And while our general perception of banking limits it to the urban society, Muhammad Yunus has brought it to the villages in form of microcredit lending.
What it all needs is the innovative thinking and foresight to see what treasures an appropriate application of technology in rural areas holds in a country where the share of agriculture alone to the GDP is nearly 20-25%. Rural entrepreneurship opens up new avenues of growth leading to the heights which are yet unexplored.
Well, this was all a time pass but i seriously do think that Rural Entrepreneurship has to come out and see the light of the day if the progress is to be made.