MTV is generally not considered a good channel by the parents, as i have seen. Children are emphatically discouraged to watch it. However now i am not a child and whenever i get the time and the TV, i prefer to watch Channel V or MTV.
Now only the night before yesterday , i was watching MTV and having my dinner when there was an announcement about a program which was like a chat show with the leading sportsperson of india. And NO, Sachin Tendulkar or Dhoni or Dravid or Sehwag were not invited. They were players whose names are known to none of us. There is one swimmer who has qualified for the olympics and is the Arjuna Award Winner, there are shooters, there are athletes and weightlifters and many more about whom we do not even hear about. The players asked the viewers to see the show and pronounced their achievements and and the end it said “India plays more than just Cricket”. How true!! We have been so overwhelmed by the glamour of cricket that the other sports have been like thrown in the waste baskets. Where cricketers earn millions , many of the renowned and medal winning olympians are lost in anonymity and are barely surviving. The sports scene is really pathetic.
This MTV campaign is really worth an applaud. At least all the youngsters will know that there are other sports in the country than cricket in which we have a lot of potential which is being wasted due to sheer negligence. Another campaign that they are showing is of CRY ( Child Relief and You) . It was a wonderful ad to see. There are also debates about whether there should be sex education in schools or not?
In all this, I see a sensible use of the power that they have over the youngsters. It seems to be giving a message that there is a need of a revolution which the youth of the country are expected to start at their own personal levels rather than expecting the old politicians to do something about it and just crib.
Three cheers to these efforts.!!!
With MTV talk going on i cannot fail to mention the spoof of Dhoom which was recently made named “GHOOM”. I hear it was a total crap. But still i like the MTV fully faltoo and bakra
I should now go back to work.
Adios !!!









